presentation order

Karol
Haran
Kevin
Niki
Russell
Ray
John
Rohan
Mike
Matt

more sources

http://www.campaignlive.co.uk/


http://adage.com/century/campaigns.html


http://www.adweek.com/aw/creative/new-campaigns/index.jsp

http://www.mediapost.com/publications/

http://adage.com/

http://creativity-online.com/

Ad Campaign

Campaign Presentations 5-7min
What is the campaign?
Why was it created?
Who created it?
For whom was it created? (demographic)
How was the campaign presented: by what media?
A.I D.A.
Concluding remarks
• Success of campaign
• Awards?
• End of campaign

Sony Bravia example
Bravia, Colour Like No Other 2006-2009
Created to overcome Sony’s drop in market share of TV sales due to high cost of Bravia TVs against cheaper rivals

Who created? Fallon Advertising: http://www.fallon.co.uk/

For whom? Wide ranging demographic of males and females ages 25-55 who want quality images on their TV

Media: Driven by the TV ads, supported by a web site, magazine ads, billboards. The campaign almost immediately went viral

A. The setting for each commercial, established with a wide-angle shot

I. The introduction of colour and shapes out of context to the setting

D. The actions of the colourful shapes in harmony with the music

A. The slogan, logo, and website address

Concluding Remarks

• Great success, sales went up dramtically, other ads for other Sony products created in same format
• Won awards, including best ad campaign 2006
  
• By 2009, campaign losing steam, Sony moves in new direction with Kaka ad to focus on HD Bravia and sports

Sources

http://www.campaignlive.co.uk/

Final paper due date

Monday, at the beginning of class on my desk in hard copy

checklist

Homework 4 Wed.

show how a brand of your choice has created 'identity,' with examples in your blog

genre is...

Homework for Monday

All genre paper work complete and posted on the blog before class begins,

including ten source annotated bibliography and dfull outline of your paper

4 Wed

bring into class two (digital) advertisements

Homework 4 Monday

Beatty, Why We Do and Key Scene pieces rewritten in Paragraph Key form, with appropriate font colours.


blogged before class begins

Paper fixes as assigned individually

put em on your blogs as well

Paragraph key

bibliography notes and sources

Topics

Mike - Prison Drama : Shawshank, Great Escape, Fugitive from a Chain Gang,

Mash - Rom Com: Father of Bride, Sleepless Seattle, Wedding Singer

Matt - Musicals: Singing in the Rain, West Side Story, Crybaby

Ray - Westerns: High Noon, Unforgiven, No Country for Old Men

Russell - Machinima, software & the web: Red Vs Blue, Stranger Hood, by Monday

Karol - Spy - Body of lies, Thunderball, Hunt 4 Red October

Amit -Coming Of Age: Stand by Me, Dazed, Boys in the hood

Rohan - War: Sgt. York, Saving Pvt. Ryan , Platoon

Haran -Epic: 10 Commandments, Troy, 300

Niki - Action Comedy: Beverly Hills Cop, Rush Hour, Hot Fuzz

John- Political Thrillers: Manchurian Candidate, Lord of War, All the Kings Men

Genre sources

IMDB

Film Site.org

Rotten tomatoes

Newspapers (black banner and broadsheet)

Media & Meaning

LIBRARY!

key moments

dates

2 para revision

the perfect introduction/ conclusion

Beatty on why we do what we do

- Outline on your blog in full for Friday



- Post 3 paragraph essay on your blog for Monday

Genre Paper

You will be choosing from the list generated in class.

you will collect apprpriate texts towards your paper.

You will generate a prompt.

You will create an annotated bibliography.

You will create a digital paper; using pictures, video and text

It will be approximately 7 pages long

451 Themes Motifs

homework for wed - fri

For Wednesday,

Be sure your "Why Beatty" paragraphs are perfect.

Have your chronological ten key moments with elements posted.

Have one chosen and outlined for deeper consideration


For Friday
1-1.5 pages

4 Wed

paragraphs rewritten & posted on blog

linear outline written and posted on blog

4 Monday

complete your notes on all elements of noir in your movie


Linear outline will be due, posted on your blog, before class begins, Tuesday




rewrite paragraphs as required

analysis example

this is your outline

Test Moved

News flash

Test on all elements of Film Noir, has been moved to Friday

tell your friends

A Glossary of Hardboiled Slang

A Glossary of Hardboiled Slang

http://www.miskatonic.org/slang.html

Noir Conventions

Remember:


Conventions are always in service of codes, particularly (but not always) themes

reading your film

with the full list of Film Noir code & convention elements, 'read' your film, taking notes on examples (2 minimum) of each element in evidence

be diligent... these will be your outline notes for your paper

homework 4 next class

Watch your movie and take notes on all film noir elements

final paragraphs

final paragraphs are due in full, Wednesday

homework 4 Monday

Post tone and mood on your blog, with examples (2 for each) from Brick


finish your two paragraph exemplars


have finished watching your film with notes taken on film noir elements

paragraphs and elements

4 Fri.


fill in the appropriate codes and conventions in the google doc



rewrite the paragraphs from the paragraphs doc and post them in your blog



your rewritten paragraphs are due Monday

Test Monday

On all elements of film noir and hradboiled detective fiction that we have studied

homework

write a good two paragraph piece on one sophisticated element of Film noir

dure wed. Sept. 6th

Film Noir Paper

Study the film noir film you have chosen

full linear outline considering all of the codes and conventions in use, including examples

due Wed. Sept. 16

for a paper of 3-4 pages

Niki - Memento

Matt - Batman Begins

Mash - Sin City

Rohan - collateral

Ray - House of Games

Russell - Dark City

Karol - Usual suspects

Haran - Blade Runner (include SF elements in contrast)

53:50

no way out

explain no way out in brick

paper 1

coming up

a comparison piece, exploring Brick and another work of the same genres, film or novel the choice is yours


first come first served

homework

search out and post a few bits of information regarding the elements of

film noir

post them and your source url address


NO WIKIPEDIA

paragraph expectations

homework

List all of the elements of HBDF we have considered, including plot & narrative, & ambiguity

give examples of each from Brick.

be sure to point out where the film differs from the conventions and codes


451 quiz Monday

homework etc

Homework for Friday

finish your slang/jargon posting. be sure to put clear definitions of both terms

put notes on plot, narrative & denoument on your blog. put up a second posting wherin you take any other story (book, film etc) and list its plot and narrative elements.Then write below it a brief explanation (1 paragraph) of how they differ.

for those who wanted more

451 - Your answer will be 5-6 pages in length, with good paragraph and essay structure.

Brick - Hand write a half page for each of these elements using examples and quotes from the text (minimum 3 examples per element)

Choose 1 scene each from Brick & Fahrenheit 451 which you feel would look great on film. Write a page for each explaining why, and what about the scene would look so cool.

In case u forgot

English 12
Fahrenheit 451 Growing Up Online Brick
“ An hour of TV class, an hour of basketball or baseball or running, another hour of transcription history or painting pictures, and more sports, but do you know, we never ask questions, or at least most don’t; they just run the answers at you, bing, bing, bing, and us sitting there for four more hours of film teacher.” Ray Bradbury, Fahrenheit 451
This summer you will read Ray Bradbury’s dystopian novel Fahrenheit 451. The book explicitly focuses on the burning of books, but underlying themes explore, in particular the effects of media and the power of governmental control over a society.
As you read you should annotate your book and keep track of:
References to Media
References to Work
References to Governmental Control
Keep a list of allusions (note many are to authors, philosophers, famous characters…..)
Use the space at the front and back of your book to keep track of your notations.
Write something at the top of every second page. It may be a personal response question, a comment on the story or an observation about language. Please keep track of all the ideas that you have as you read. Fill the margins. Use post-its. Your book should be worn with love, use and analysis when you arrive back to school in August.
After reading you should complete the following:
Watch Growing Up Online at http://www.pbs.org/wgbh/pages/frontline/kidsonline/
a) Answer the following on paper, handwritten.
What does Fahrenheit 451 predict about the use of television? Consider this with reference to the role of television and the internet in our society today? What conclusions can be drawn about the presence of media in this book burning universe and our own?
Your answer will be 2-3 pages in length, with good paragraph and essay structure.
Now go to http://www.rcjohnso.com/BrickScript.html and download the
pdf of the novella Brick
Read and annotate for Hard-boiled Detective Fiction elements.
detective is a loner, who may make use of a side-kick
detective is physically and psychologically tough, takes a beating and comes back for more
detective lives by own rules, has own moral code
detective works to protect the weak, those who cannot take care of themselves
language used is common, colloquial, simple, yet full of descriptive imagery
detective speaks using lots of slang and idiomatic language
plot is highly detailed, yet narrative structure is simple - CRIME-INVESTIGATION-PUNISHMENT
Hand write a good papragraph for each of these elements using examples and quotes from the text (minimum 3 examples per element)
Last but not least...
Choose 1 scene each from Brick & Fahrenheit 451 which you feel would look great on film. Write a paragraph for each explaining why, and what about the scene would look so cool.

Homework

451 quiz on Wednesday

Papers due Monday please