Logo

It's what it seems,


Not what it is.

The perfect model survey

Survey 2


Think about the beach…
rate from 1-5

• Comfortable
• Stylish
• Vintage
• Elegant
• Sexy
• Hot
• Artistic
• Luxury
• Sporty




Think about the beach…

• relaxed
• hot
• cool
• retro
• chill
• surfing


Think about the beach…

• round
• square
• oval
• triangle
• anything else?



Think about the beach…

ask for some colours,
Then ask from what they haven’t said in this list

• dark blue
• light blue
• black
• red
• yellow
• green
• brown
• orange

Feedback loop

A&F

demographic avatar

High Concept

That survey

https://www.surveymonkey.com/s/L8ZFRML